Execution Needs Strategy
Last time, we talked about the importance of doing good strategy before execution. This time, we'll explore why that is. Execution alone is formless matter. It's raw content. Pure execution. As such,...
View ArticleStrategy Needs Execution
Postmodern marketing breaks down traditional barriers, especially between the enterprise inside and customers outside. It also shows us how other traditional divisions can be eliminated. The...
View ArticleMeasure Twice. Strategize Once.
It's easy enough to say. Before working on any strategy, you need to know about reality—the facts. Otherwise, you risk creating a bad strategy. It's hard enough to do this. Yet, even this isn't enough....
View ArticleStrategic Execution in Marketing (Part 2)
4 Ways to Know When You're Doing It Wrong (And How to Fix It). Strategic execution has long been discussed in the world of business strategy. In the marketing world, the same concept applies. In this...
View ArticleProjects are not strategies
It's a common phrase: "strategic project". It's used a lot, but what does it mean? All too often, it's used to mean that a company's strategy is coincident with a project. But, this is exactly the...
View ArticleWho is Making Your Marketing Decisions?
Beware of specialist, tactical companies disguised as strategic marketing advisors. While these firms provide important components within strategic marketing initiatives, relying on them for...
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